Reach 2.0 is Schibsted’s unique method for measuring how many unique, real people have seen your campaign.
By comparing reach results over time, this helps you make better decisions for future campaigns.

Compared with other reach metrics that rely on third-party data — which often struggle to measure unique individuals — the Reach 2.0 model uses both Schibsted first-party and third-party data. This makes reach measurement more accurate when estimating how many people have seen your campaign. It is also not an estimate of unique users, but unique persons, as one person may have multiple unique user profiles.

We update the reach numbers every 7 days and again at the end of the campaign. We are able to measure reach for the last 32 days. In rare cases, reach numbers may not appear in Admarket after 7 days or at the end of the campaign. If this happens, it is because we did not obtain an estimate of sufficiently high quality — this ensures that the reach figures shown in Admarket are always accurate.

If you have any questions, you can contact your sales representative for more information.